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Practice Marketing

The end of December is one of our most favorite times of year and it’s not just the holidays that excite us. Each year we launch our 2018 Body Signals marketing calendar and the awesome assets that come along with the program to our TRP Academy Members.

*If the thought of creating and implementing systems seem overwhelming, TRP Academy can help with transforming your practice!

We pre-empt their New Year marketing strategy with 12 topics for all 12 months of the year.

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In surfing, the ultimate expression of good style and form is when a surfer is able to “get in trim” when riding a wave. Surfer’s often refer to this as being in the “Flow” as you feel as though you have literally become one with the oceans energy.

An impossible sensation to describe yet undeniable once you’ve experienced it.   Read more …

Here in the northeast spring is blossoming everywhere. It seems appropriate that our focus this season is on new patient conversion! Our efforts are focused on helping change lives from unhealthy to healthy through educating, nurturing and providing care.

All new patients go through their Report of Findings day where you sit down with their X-ray results. The X-ray review is where the rubber meets the road. You will quickly find out if your patients truly grasp what you’ve taught them.

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So, you’ve done what you set out to do as a Doctor – you’ve delivered results to your newest patients! You’ve actually helped them shape their *new story*, as we went over last week here.

Give your patient and yourself a well-earned pat on the back for your dedication, honest connection and trust in each other as a team. Your patient service was a success and, hopefully, a long standing relationships as their health expert and coach.

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Recently we’ve shared some serious insight regarding marketing your practice including new chiropractic patients referrals, opening, executing and closing workshops in our TRP blog posts.

And now can now have it all come together in one weekend. Our upcoming TRP Live Attraction Immersion Event is April 7-8th in Atlanta GA and we’d LOVE to see you AND your team there!

Plus a huge bonus —

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Last week’s blog focused on part 1 of 3 ways to generate chiropractic referrals during the early stages of new patient process.

As practitioners it is our responsibility to provide opportunity through the patient process regularly to offer up new referrals. Fact is, any new patient referral is the natural consequence of creating and delivering value from the beginning.

REMEMBER: “Asking for a referral is an act of kindness”

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Referrals are the life-blood of any Remarkable Practice. There is no greater complement to a DC and their team than Chiropractic Patient Referrals from friends or loved ones.

Simply put, referrals are the natural consequence of delivering value and satisfying the wants and needs of your patient community.

There is no greater biomarker of a healthy practice with effective processes than patient referrals. Our goal should always be to generate as many referrals as possible regardless of what level we are at in practice.

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As promised, this week we will go over the final portion of the workshop. I talk specifically about how to effectively close your body signals workshops to get new patients to book their initial consult on site. You will notice I strongly utilize case studies and engagement with the audience to make a real impact. So, let’s get started!

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As a Chiropractor, you ultimately you want to deliver INFLUENTIAL and REMARKABLE chiropractic workshops, right? Now that you’ve built some rapport and got the crowd thinking, let’s get down to the real, rich education. It’s time to empower your current and prospective patients. By using what I call the 10 Laws of Health below, you will truly wake up the crowd, if you haven’t done so already in your introduction!

I often start with this statement:

“If you keep doing what you are doing,   Read more …